Frida Giannini Gucci repositioning -egf
Recalling the release of Gucci in the past record of what you will find that starting from the 2010 spring and summer, white, gray instead of bright colors and stripes before printing, has become a mainstream show field. And obvious, Frida Giannini designs this season is more peaceful and relaxed than before, and no longer Xuejiannaodai cool fashion sense you want to achieve. The calm tone of course does not represent Gucci abandoned line of sexy women to offensive skill. In fact, Replica Gucci,this season’s Gucci same sexy, but not by twisting the waist and bare thighs, but through a unique temperament and strong female profile to a very sexy. We do not know if this day will be beautiful Gucci necessary transformation from prostitute to the ladies advertised favorite, but on the field show, obviously Frida Giannini has made more attempts.
4 years ago, when Frida Giannini has just been appointed Gucci (GUCCI) when women’s design director, no one in the guess that she would create a brand for this kind of future? After all, her success before the field is limited to accessories. But for now the achievements of Frida Giannini is successful, she created Gucci (GUCCI) girls changing, and more than ever, brave – brave does not mean Ganchuan, as Sexy does not mean bare, “to take control of their most charming woman.” she said, “Gee, what really makes them happy and comfortable clothes it.”
In 2002, Tom Ford’s office in London met with Giannini. That day, she dressed in his usual “uniform”: jeans, white shirt, a pair of golden slippers stylish. Her hair was dyed a golden star like Annie Lennox, up only 1 inch long. Dialogue is brief: “He just told me, ‘all his girlfriends are leaving for the United States a Fendi bag, that can be bad,’” she recalled: “He said to want me to Gucci, which the meeting is dialogue. “and then it was Gucci poached, served as director of design handbags. Two years later, she was appointed as the Gucci brand shoes, bags, luggage, small leather goods, silk, fine jewelry, gifts, watches and glasses Design Explorer.
March 2005, Gucci announced the company as its women’s clothing Giannini design director, as well as oversee all wear jewelry line. In June, she was in New York released their debut, received a lot of applause, regardless of the media, or retailers, are very bullish on the Italian beauty.
In fact, Giannini’s talent is one of the classic Gucci logo and the shape of the reconstruction, especially U-shaped symbol, Replica Gucci Bags,she not only make it into a color variant of serpentine form of writing, and it printed so big , people do not pay attention will not work. Gucci profound traditional source of her inspiration: “Our tradition is that you can see the most beautiful thing,” she said excitedly: “It’s like our private flea market – hundreds of thousands of design ideas presented in before you, infinite creativity. ”
“Frida Gucci’s accessories that were new,” Mark Lee, the current Gucci’s CEO. The boss pleased to find that after her arrival in the quarter, sales of leather goods to surge by 31.6%, footwear sales increased 26.5%. Lee attributed the rapid rise of Giannini her “focused and confident on the Gucci approach,” and “for those old she adds elements of classic modern and fresh feeling.”