Gucci Limited edition Charity Twirl Watch_217
Tuesday, August 3rd, 2010 Few days ago, Gucci’s Creative Director Frida Giannini has launched a limited edition twirl?watch for ladies with American R&B songstress Mary J. Blige. The part of?sale of ?these watch will be devoted for charity. This pair watches are very chic and nice.
Gucci president Robert Porrett once said: “the luxury brand is more important than the product itself, for you first buy the brand then the product. Brands give people chances to realize their dreams. People always want to entry the world that they desire…..”? Gucci’s current operating mode perfectly interprets the meaning of his comment―creating brand effect. It is not only for product itself, but also including many activites, for example, cooperating with celebrities for charity in order to enlarge the brand effect.
There is a good example before. The GUCCI ICON-TEMPORARY STORE which is the first of its type for Gucci that the brand teamed up with famous musician Mark Ronson has opened in New York, which has attracted many celebrities to celebrate the opening. Ronson has designed 18 limited editions for?Gucci which included 16 pairs of men’s shoes, 2 pairs for women. Gucci also held a tour exhibition of the shoes.
The cooperation between Gucci and celebrities is not limited in sports shoes or handbags or fashion, recently Frida Giannini, Creative Director for Gucci has cooperated with American Hip Hop Queen Mary J. Blige to come up with a limited edition twirl?watch for ladies. The design of this watch is *** and chic. It adopts a black water-proof quartz movement. The watch’s unit price is as high as $1,895 dollars, and parts of the profits would be dedicated to charitable organizations. This is the best way to enlarge the brand effect.


